Knowledge co-creation: The role of tourism consultants

A co-authored paper written by CTR Visiting Fellow, Assoc. Prof. Nozomi Saito (Keio University / Toyama College of Welfare Science) was published in Annals of Tourism Research.

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Title

Knowledge co-creation: The role of tourism consultants

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Authors

Lisa Ruhanen, UQ Business School, The University of Queensland, Australia

Nozomi Saito, Keio University, Japan

Megan Axelsen, UQ Business School, The University of Queensland, Australia

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Source

Annals of Tourism Research

Volume 87, March, 2021

DOI: https://doi.org/10.1016/j.annals.2021.103148

https://www.sciencedirect.com/science/article/pii/S0160738321000104

*Indexed in Scopus

Journal details: https://www.scopus.com/sourceid/30718?origin=sourceInfo&zone=refpointrank

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Abstract

Within the field of development aid, there is evidence of a shift in the knowledge exchange process where consultants are transitioning from unidirectional knowledge transfer approaches to more interactive methods based on co-creation. However, there is limited discussion in the tourism literature about the nature of this shift and how it is impacting on tourism for development in practice. This paper reports on a qualitative study with 17 tourism consultants that sought to understand their roles and approaches towards the creation, development and exchange of knowledge with communities in developing countries. It was found that most consultants still adopt the role of expert disseminator of knowledge; evidence of co-creation approaches in consultancy practices was far less common.

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Key words

Tourism consultant; Knowledge co-creation; Tourism for development; Developing countries

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