サイクリングイベント参加者の参加動機と運営協力，再参加意図，口コミとの関連
公開日 2020年03月16日
国際観光学研究センター（CTR）研究員である伊藤 央二 准教授（観光学部）と山口 志郎 CTR客員研究員（流通科学大学）らの共著論文が学術誌「体育?スポーツ科学」に掲載されました。
論文タイトル
サイクリングイベント参加者の参加動機と運営協力，再参加意図，口コミとの関連
著者
高松 祥平（神戸親和女子大学 発達教育学部）
伊藤 央二（和歌山大学 観光学部）
山口 志郎（流通科学大学 人間社会学部）
書誌事項
体育?スポーツ科学 2019年 28号 1-6
要旨
The purpose of this study was to examine the relationships between motivation of the cycling event participants and management cooperation, re-participation intention, and word-of-mouth. An online survey was conducted with the participants of the cycling event, and 110 participants completed the survey. The scale measuring motivation was comprised of two factors: relaxation and socialization. Results of multiple regression analyses indicated that (a) relaxation positively related to re-participation intention, (b) socialization positively related to management cooperation and word-of-mouth, and (c) both relationships between relaxation and management cooperation and word-of-mouth, and between socialization and re-participation intention were not significantly related. This study suggested that providing the participants with extraordinary experiences might lead to higher levels of re-participation intention. Additionally, recognizing opportunities of social activities and learning might contribute to management cooperation and word-of-mouth. Therefore, these opportunities should be promoted to increase the number of participants including repeaters.
キーワード
motivation, re-participation intention, word-of-mouth, cycling event
