サイクルスポ`ツイベントの壅歌紗吭蹐反撻灰澆砲ける湖秤u尖の址喘
巷_晩 2019定04埖25晩
忽HQ高僥冩梢センタ`CTR冩梢Tである卅儲 刹屈 彈縮娩Q高僥何と表笥 崗隻 CTR人T冩梢T送宥親僥寄僥らの慌广猟が僥gI仝伏冂スポ`ツ僥冩梢々にdされました。
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猟タイトル
サイクルスポ`ツイベントの壅歌紗吭蹐反撻灰澆砲ける湖秤u尖の址喘
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广宀
卅儲 刹屈 ┷邑萇輯麪 Q高僥何
表笥 崗隻 送宥親僥寄僥 繁g芙氏僥何
互防 蘰 舞H才溺徨寄僥 k_縮圄僥何
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I並
伏冂スポ`ツ僥冩梢
2018定 15 2 催 p. 15-22
☆晩云伏冂スポ`ツ僥氏 https://jsls.jp/
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勣崋
The purpose of this study was to examine the relationships of re-participation intention, word-of-mouth, and affect among cycle sport event participants based on the affect valuation theory. An online survey was conducted for the participants in a cycle sport event, and 110 participants completed the survey. Results of multiple regression analyses indicated that ideal high-arousal positive affect positively related to re-participation intention, whereas actual high-arousal positive affect at the finish line positively related to re-participation intention and word-of-mouth. These results align with the affect valuation theory, suggesting that sport participation behaviors in the future can be predicated, to some degree, by knowing participants¨ ideal affect. The results also clarified that, unlike ideal, actual high-arousal positive affect at the finish line leads to not only reparticipation intention, but also word-of-mouth. This research indicates a great potential in the affect valuation theory to advance the field of lifelong sports.
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キ`ワ`ド
affect valuation theory, re-participation intention, word-of-mouth, cycle sport event, sport tourism
